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Text-Based CLE

American Bar Association's Formal Ethics Opinion 10-457 Covering Attorneys' Use of Web Sites to Market Their Practices

Total Credits: 1 including 1 Ethics

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Legal Ethics
Carole Levitt |  Mark Rosch
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Access for 60 day(s) after purchase.


As early as 1996, many state bar associations began issuing formal (or advisory) ethics opinions on the ethical uses of Internet technology. Many of those opinions relating to Web sites and online communications apply the advertising rules that already exist for print advertising. In the late Summer of 2010, the American Bar Association issued its Formal Opinion 10-457 discussing ethical concerns for lawyers who maintain Web sites.


Your state’s ethics opinions and rules regarding websites may differ. Thus, you should review your state’s ethics opinions and rules regarding websites and not rely entirely on the ABA Opinion. (For example, California covers some similar issues in its Formal Opinion 2001-155.) If your state has not yet provided an Ethics Opinion on this topic, then this ABA Opinion, or some of the other state opinions cited in its footnotes may provide guidance to you in your related activities online.


Read the American Bar Association's Formal Ethics Opinion 10-457 Covering Attorneys' Use of Web Sites to Market Their Practices (included in the materials) and then answer the 16 questions on the associated quiz for one hour of self-study Legal Ethics MCLE credit.



Carole Levitt Related seminars and products

Internet For Lawyers

Carole Levitt, founder/principal of Internet For Lawyers (IFL), is an internationally recognized CLE seminar speaker and best-selling American Bar Association author. She writes and speaks on Internet investigative and legal research, social media research, social media ethics, and technology for lawyers.  Since 1999, IFL has provided law firms, corporations, and local and state Bar Associations around the country with professional and entertaining turn-key CLE programs. The company focuses on delivering information about free investigative and background research resources available on the Internet.


Together with co-author Mark Rosch, Levitt has written several ABA Law Practice Division books, including "Google Gmail and Calendar For Lawyers in One Hour" (2013), two editions of "The Lawyer’s Guide to Fact Finding on the Internet," "Google For Lawyers," and "Find Info Like a Pro," Volumes 1 and 2. They have also just completed the thirteenth edition of their book "The Cybersleuth's Guide to the Internet" (2015, IFL Press). Levitt also co-authored “Internet Legal Research on a Budget (ABA, 2013) with Judy K. Davis.


Previously, Levitt was a California attorney, a law librarian in Chicago and Los Angeles, and a Legal Research and Writing Professor at Pepperdine University School of Law. She graduated with distinction from The John Marshall Law School in Chicago and was a member of the school’s law review. Carole has a Masters in Library Science and a B.A. in Political Science from the University of Illinois.


She is active in numerous professional associations, including the American Bar Association (ABA) and the Association of Continuing Legal Education (ACLEA).

Mark Rosch Related seminars and products

Vice President

Internet For Lawyers

Mark Rosch is Vice-President of Internet for Lawyers and President of its division. He’s an internationally recognized speaker and author on the subjects of using the Internet for investigative and background research, Google search, and Google Cloud Apps.


He has co-authored numerous books and hundreds of articles on these and other related topics, receiving top industry recognition for his work.


Mark is a Fellow in the College of Law Practice Management, an honorary society that honors and recognizes distinguished law practice management professionals, and in 2013 he was named to the "Fastcase Fifty," recognizing “50 of the smartest, most courageous innovators, techies, visionaries, and leaders in the law.”


Mark is a long-time member of ACLEA and the ABA and is active member in both organizations. He has served in numerous leadership positions – recently completing a 3-year term on the ABA TECHSHOW Planning Board.

See the Latest Blog Posts from Mark Rosch


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